Website landing page - with focus on SEO and Pay per click
- Gina Heseltine
- Mar 5
- 1 min read
Updated: Mar 20
A brief centred around a landing page promoting a famous graphic designer. Enhancing appreciation of other artists work while promoting research into web page creation, specifically providing content that is SEO friendly.
I utilised a font that was inspired by Saul Bass' typography. The colour palette is kept very close to Bass' preferred colours with red, orange, black, white, promoting striking visual, seen often in the films they represent.
I also utilised keywords such as 'poster', vertigo', 'portfolio', 'artwork' through out the body of copy and in the titles, headings and page names.
Additionally, I write a title and meta tag to go along with the website:
Design Gurus | Weekly Graphic Designer | Saul Bass
Featuring new articles on Graphic Designers each week. Find more about your favourite artist (and how to buy their exclusive artwork) here! Sign up to our newsletter to keep in the loop

Comments