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Website landing page - with focus on SEO and Pay per click

  • Writer: Gina Heseltine
    Gina Heseltine
  • Mar 5
  • 1 min read

Updated: Mar 20

A brief centred around a landing page promoting a famous graphic designer. Enhancing appreciation of other artists work while promoting research into web page creation, specifically providing content that is SEO friendly.


I utilised a font that was inspired by Saul Bass' typography. The colour palette is kept very close to Bass' preferred colours with red, orange, black, white, promoting striking visual, seen often in the films they represent.


I also utilised keywords such as 'poster', vertigo', 'portfolio', 'artwork' through out the body of copy and in the titles, headings and page names.


Additionally, I write a title and meta tag to go along with the website:


Design Gurus | Weekly Graphic Designer | Saul Bass

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Red theater seats, "Design Gurus Presents Saul Bass" text. Sections: "Thinking Made Visible", "Film Posters", "Logos", "Film Art Gallery". Bold, modern fonts.
Example of a feature on Saul Bass on a design guru website.

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