SOSTAC Presentation - Luxury Apartments - Part 2

Tactic Continued

An example of email marketing, featuring events and offers.

Supplying various media that can be repurposed and personalised towards customers makes them more inclined to purchase.

Assets featuring a deal for exchange students in Nottingham. Outlines company benefits/values and contact details

Action

Human resources such as website designers, videographers, photographers, SEO specialists, copywriters are needed to implement this marketing strategy; these may be hired as freelance to cut down on costs, if permanent staff can be reliant to maintain brand image between, by management systems like Hootsuite.

External support is also sought through local businesses (specifically those who employ from further afield) and universities to contact exchange students.

Flyer advertising Luxury Apartments. Would be printed and given to local businesses while also being repurposed online through social media or email.

Control

Gathering, analysing and presenting data on the effectiveness of campaigns should be assessed frequently. This includes:

• Data collection from website traffic, social media engagement and ad campaigns

• Data analysis: from KPI, trends, comparing past and current performance

• Reporting: collate findings in report with facts and figures

• Review and optimise: adjust strategy to improve performance

Reporting should happen frequently:

• Daily: user behaviours and website traffic

• Weekly: social media

• Monthly: ROI and occupancy rates

• Quarterly: competitor analysis, budget allocations, market trends

Analytical tools like:

• Google analytics: track website traffic, user behaviours and conversion rates

• Google Ads: evaluate ad performance, evaluate CTR and PPC rankings

• Hootsuite: manage content, track leads, maintain consistency

• Email marketing: CRT and conversion data

• Social media insight: Meta Business Suite, LinkedIn Analytics, Instagam Insights to track engagement

The breakdown of income, expenses and ROI can be achieved if the marketing campaign is followed as this information outlines:

Not forgetting the importance of customer service and retention through the customer lifecycle is paramount in any marketing campaign. Offering a 24 hour max wait on replies, an emergency hotline, an email address and up-to-date social media are ways to ensure this target is being hit. Rewarding loyalty is a great way to gain word of mouth and consistent bookings into the future.

An asset detailing a reward for loyal Luxury Apartment customers.