'Gino's Ice Cream' Content

As part of an assignment for a digital marketing bootcamp, I had to redesign a logo for the launch of a new ice cream flavour; the campaign also includes a flyer and a Facebook post.

Gino's Ice Cream appeal to all ages with their excellent variety of flavours. They want this to reflect through this campaign.

Logo created for 'Gino's Ice Cream'

For the logo design, I included a traditional cartoon of an ice cream, accompanied by some 'drips' and swirly, established fonts. The colour scheme is kept neutral with beiges and creams. I believe the cartoon appealed to children while conveying a nostalgic feeling towards older generations.

The next part of the assignment was to create a Facebook post promoting a new 'Chocolate Cherry' flavour. In the lesson prior, we learnt about the importance of UI/UX so I decided to include that into my plan.

Facebook post created to advertise new chocolate cherry flavour.

The circular motifs on the corners portray cherries and the cut-out of the ice cream shares similarities to the logo with the drips. I used the specific words 'variety' and 'excellence', then added my own adaptations on those words to create the copy. The colour scheme is more rich than the logo, giving it visual variety while still flowing well.

I wanted to include an enticing giveaway to improve traffic to improve interaction and participation between customers.

A flyer for 'Gino's Ice Cream'.

The final section of the asignment consisted of creating a flyer. I thought engaging an audience through foot traffic into the shop with a voucher would promote the new flavour even further - especially considering older generations enjoy sharing experiences with family members.

Younger generations are targeted through the QR code, bringing them to the same giveaway mentioned on the Facebook post.

The colours are more gentle in this one, showing more similarities to the logo. Variety is yet again showcased through the varying ice cream sketches encasing the flyer.

Fonts, colour palette, images and tone are all kept consistent, further developing a brand identity.